Simplify Complex Deals.
![challenge](https://federal.fyi/hubfs/challenge.jpg)
Build pipeline, accelerate deals, boost conversion and transform sales for higher value deals
Top-quartile teams build revenue growth 3.5 times faster than the bottom quartile via agile go-to-market proposition innovations (McKinsey).
Top-quartile teams attribute 60% of pipeline to higher-value sales campaigns that are more prescriptive (Bain).
By using agile propositions and deployment, top-quartile teams add an extra 20% in revenue – without winning a single extra client (McKinsey).
![opportunity](https://federal.fyi/hubfs/opportunity.jpg)
Buying is too complex. Simplify transformative purchases so it’s quicker and easier for buyers
86% of buyers cannot see significant differences between potential B2B suppliers (Google/CEB)
50% of your potential buyer champions fear losing respect if they’re unable to get support for a purchase, or if it proves unpopular; 12% even fear for their job (Gartner/HBR)
The number of decision makers has grown again: 7 for smaller deals (<$1M), 11 for larger deals ($1M-$5M) (Gartner)
![impact](https://federal.fyi/hubfs/impact.jpg)
Most sales content kills high value deals, costing you even more than you pay your sales team
Each year, go-to-market inefficiency costs the average $200m software companies more than $8m in sales & marketing time, resource and budgets over the year (Gartner/Federal).
40% of higher-value deals in the pipeline are lost not to a competitor but to the buyer indecision, overwhelmed by the complexity of the task (HBR).
Buyer indecision costs the average $200m software company sellers $20m in missed opportunities over the year (Gartner/Federal).
The Trailblazers
![Kunal](https://federal.fyi/hs-fs/hubfs/Kunal.png?width=860&height=998&name=Kunal.png)
Bain & Co, Partner
Kunal Mehta
Status quo bias is the most underestimated challenge in B2B sales today. Buyer indecision is a bigger threat than any competitor.
![Sahil sml](https://federal.fyi/hs-fs/hubfs/Sahil%20sml.png?width=485&height=467&name=Sahil%20sml.png)
Founders Factory, Head of New Ventures
Sahil Sachdev
Your value proposition drives or kills your business. And agility is key when building a proposition worth millions, pooling expertise across teams.
![Norbert](https://federal.fyi/hs-fs/hubfs/Norbert.png?width=402&height=402&name=Norbert.png)
Siemens, Software, VP, Marketing & Product
Norbert Jung
Only when you understand a buyer’s barriers to change even better than they do can you help them reject the status quo and move forward with the bigger transformational opportunities.
![Kunal](https://federal.fyi/hs-fs/hubfs/Kunal.png?width=860&height=998&name=Kunal.png)
Bain & Co, Partner
Kunal Mehta
Status quo bias is the most underestimated challenge in B2B sales today. Buyer indecision is a bigger threat than any competitor.
![Sahil sml](https://federal.fyi/hs-fs/hubfs/Sahil%20sml.png?width=485&height=467&name=Sahil%20sml.png)
Founders Factory, Head of New Ventures
Sahil Sachdev
Your value proposition drives or kills your business. And agility is key when building a proposition worth millions, pooling expertise across teams.
![Norbert](https://federal.fyi/hs-fs/hubfs/Norbert.png?width=402&height=402&name=Norbert.png)
Siemens, Software, VP, Marketing & Product
Norbert Jung
Only when you understand a buyer’s barriers to change even better than they do can you help them reject the status quo and move forward with the bigger transformational opportunities.
![smart way](https://federal.fyi/hubfs/smart%20way.jpg)
Build top quartile methods into sales content so it's easier to win high value deals
86% of sellers mistakenly think ‘helping the customer consider all possible options is important’ – even though it fuels buyer indecision and kills the deal (HBR/Gartner/CEB)
The overwhelming volume of information shared by most suppliers makes it 54% less likely they’ll close a higher value transformative deal (Gartner)
$500M in pipeline was generated by clients using more prescriptive sales content last year.
Content to Simplify Transformative Deals
![Screenshot 2022-09-09 at 11.06.29](https://federal.fyi/hs-fs/hubfs/Screenshot%202022-09-09%20at%2011.06.29.png?width=500&height=424&name=Screenshot%202022-09-09%20at%2011.06.29.png)
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![Screenshot 2022-09-09 at 11.08.18](https://federal.fyi/hs-fs/hubfs/Screenshot%202022-09-09%20at%2011.08.18.png?width=500&height=424&name=Screenshot%202022-09-09%20at%2011.08.18.png)
![Screenshot 2022-09-09 at 11.08.32](https://federal.fyi/hs-fs/hubfs/Screenshot%202022-09-09%20at%2011.08.32.png?width=500&height=424&name=Screenshot%202022-09-09%20at%2011.08.32.png)
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Explore your needs
Win higher-value deals with top quartile sales content. To beat buyer indecision, sellers must make buying easier. Top-quartile performers do this a smart way: simplifying the complex sale. Our sales content takes a prescriptive approach, driven by research on the top-quartile, to help clients win higher-value deals.